Better Product Positioning

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Wednesday, March 30, 2016 with Matt Gambino Matt Gambino Training   It is no longer enough to give the stock definition of your company, product, or service. Given that today’s buyer does the lion’s share of research well in advance of meeting with you, you should assume his or her mind is at least partway… Read more »

Sales/Presentation Skills

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Wednesday, March 16, 2016 with Matt Gambino Matt Gambino Training   Many salespeople present solutions like it’s an M. Night Shyamalan movie: They save the ‘a-ha!’ moment until the very end, as if we’re sitting on the edge of our seats waiting for the big payoff. This pedestrian approach just doesn’t cut it anymore. Using… Read more »